{"id":478,"date":"2017-11-20T02:57:30","date_gmt":"2017-11-20T02:57:30","guid":{"rendered":"http:\/\/corpthemes.com\/wordpress\/fov1\/?p=478"},"modified":"2018-08-17T19:24:16","modified_gmt":"2018-08-17T19:24:16","slug":"definiciones-que-llevan-el-marketing-mas-alla-de-las-ventas","status":"publish","type":"post","link":"https:\/\/www.c-consultoriagt.com\/en\/definiciones-que-llevan-el-marketing-mas-alla-de-las-ventas\/","title":{"rendered":"Definitions that take Marketing beyond sales"},"content":{"rendered":"<h2>Turn strangers into friends, friends into customers.<\/h2>\n<p>From its broader perspective,\u00a0<b>marketing is building relationships<\/b>. When you focus on building a relationship with your client, in the end it will be him who is in charge of recommending you to his friends and contacts.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"separator\"><a href=\"https:\/\/1.bp.blogspot.com\/-bAdQe24qTms\/Uctvs95S1yI\/AAAAAAAAMjQ\/-TpAOdv8huc\/s1600\/embudo-ventas.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" title=\"sales funnel\" src=\"https:\/\/1.bp.blogspot.com\/-bAdQe24qTms\/Uctvs95S1yI\/AAAAAAAAMjQ\/-TpAOdv8huc\/s600\/embudo-ventas.jpg\" alt=\"embudo de ventas\" width=\"600\" height=\"398\" border=\"0\" \/><\/a><\/div>\n<h2>Marketing is not selling, but getting them to buy from you again<\/h2>\n<p>If you think that the job of marketing ends at the moment the sales transaction is made, you are very wrong. Once the client gives us their money, it is our job to follow up on the client&#039;s experience and make sure that they want to return to our business. After-sales service is key to achieving this.<\/p>\n<p>&nbsp;<\/p>\n<h2>It is no longer enough to satisfy customers; now you have to make them happy.<\/h2>\n<p>When was the last time a customer said &quot;WOW!&quot; in your business? Customers no longer just want a quality product, they want complete experiences before, during and after the purchase.<\/p>\n<p>&nbsp;<\/p>\n<h2>Marketing is too important to leave it in the hands of the marketing department<\/h2>\n<p>Making customers happy is not only the responsibility of a company department, but of each and every one of the people who work in it. From the moment a product is being built with user experience in mind, marketing is already being done.<\/p>\n<p>&nbsp;<\/p>\n<h2>Marketing is not about the products you sell, but about the emotions you generate<\/h2>\n<p>Customers buy products to feel better and be happier, so make sure your marketing strategies connect emotionally with your market. Identify what are those intrinsic emotions that your product generates, for example, a customer does not buy a lock, he is buying to feel safe.<\/p>","protected":false},"excerpt":{"rendered":"<p>Turn strangers into friends, friends into customers. From its broadest perspective, marketing is about building relationships. When you focus on building a relationship with your client, in the end it will be him or herself who is in charge of recommending you to their friends and contacts. Marketing is not to sell, but to make you [\u2026]<\/p>","protected":false},"author":1,"featured_media":2925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0},"categories":[184,183,193,186],"tags":[191,194],"_links":{"self":[{"href":"https:\/\/www.c-consultoriagt.com\/en\/wp-json\/wp\/v2\/posts\/478"}],"collection":[{"href":"https:\/\/www.c-consultoriagt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.c-consultoriagt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.c-consultoriagt.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.c-consultoriagt.com\/en\/wp-json\/wp\/v2\/comments?post=478"}],"version-history":[{"count":2,"href":"https:\/\/www.c-consultoriagt.com\/en\/wp-json\/wp\/v2\/posts\/478\/revisions"}],"predecessor-version":[{"id":2926,"href":"https:\/\/www.c-consultoriagt.com\/en\/wp-json\/wp\/v2\/posts\/478\/revisions\/2926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.c-consultoriagt.com\/en\/wp-json\/wp\/v2\/media\/2925"}],"wp:attachment":[{"href":"https:\/\/www.c-consultoriagt.com\/en\/wp-json\/wp\/v2\/media?parent=478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.c-consultoriagt.com\/en\/wp-json\/wp\/v2\/categories?post=478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.c-consultoriagt.com\/en\/wp-json\/wp\/v2\/tags?post=478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}