1. Put yourself in the customer's shoes The most important key to understanding customers is: Empathy. You must put yourself in the shoes of your client, so you can better understand their behaviors and their way of seeing the world. A very useful and interesting tool to empathize with customers is the «Empathy Map», a canvas […]
Turn strangers into friends, friends into customers. From its broadest perspective, marketing is about building relationships. When you focus on building a relationship with your client, in the end it will be him who is in charge of recommending you to his friends and contacts. Marketing is not selling, but that they return[…..]
When Social Networks began to wreak havoc on society, many specialists claimed that email did not have much left. And some time later, email marketing is still one of the most important channels today for any online business. Even when your business is aimed at a young audience, between millennials and generation[…..]
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